Marketing and advertising for your frozen dessert shop is so important because it is what will help your business stand out above the rest! Read this blog for tips on how to market your business in budget friendly ways.
The great thing about frozen dessert is that it fits in everywhere and at any time! Since your business is so versatile, cross marketing is so easy to do. Pair up with local businesses to advertise your own! One way to do this is to cross promote another business on your own social media.
Another idea for marketing your business is to hold contests for customers to come up with new flavors, new toppings, etc. and offer coupons or deals as the prize.
Commissioning customized shirts that feature your logo or product is a great way to promote your shop! Pick bright colors and fun fonts to attract customers’ eyes. You can either sell these in your shop or offer a deal where if someone purchases a certain dollar amount of frozen desserts, they get a free shirt!
Advertise or sponsoring local events is a great way to get your name out there and establish regular customers. One example is to set up a small stand during a local team’s game because who doesn’t love eating frozen custard or gelato after an exhausting sports game?