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Ways to Cross Market

December 3rd, 2016

Finding new and fun ways to market your business is a constant occurrence but with cross marketing, you don’t have to do it alone. Not only can cross marketing promote unique ways to market both you and your partner’s brands, it also helps you save money. But how do you successfully cross market?

The business you want to cross market with is someone whose industry doesn’t directly compete with yours. Thankfully, the frozen desserts industry can be pretty much paired with any other type of business or company!

Once you’ve established your partner or partners, you will want to come up with ways to market both your brands.

Co-Write Newsletters

A newsletter for the local paper, a high school paper, etc. is a great way to get your name out there. Supporting the education of children will draw in parents, school board members, city council members, etc.

Offer Coupons for Each Other’s Business

People love saving money so offering coupons or deals for your partner’s business are a wonderful idea. Print out coupons and deals and organize them in an easy to see spot. An example for this is if you paired up with a local pizza place or other food shop, you can have the deal that if a customer buys 5 large pies, they can get a free cup of your frozen yogurt.

Co-sponsor a Cause

Sponsoring a local cause is an effective way to cross market because you’re not only helping another business in your town but also, providing marketing for you and your partner’s business. For example, you and your partner can provide the funding to get new sport jerseys for the local high school’s football team!


If you need superior quality and delicious all natural ice cream or other frozen dessert products, trust the professional frozen desserts suppliers at My Rainbow’s End!

To order our wide range of frozen dessert products, give us a call today at 410-925-6823 or email!

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